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Social Media Management
Managing social media effectively can take time out of your day time you know you could invest elsewhere. We offer full Social Media Marketing services, including content creation, scheduling, branding, monitoring and advertising across multiple channels, tailored to suit your needs and budget. We definitely get you!
We're Here For You
Looking to expand your business operations on social media, but don’t know where to start?
To get your business to where you want it to be, we employ a very strategic approach focused on strengthening your online presence—achieved by fortifying your engagement and brand recognition.
Why choose Unikorn Marketing?
Social media marketing is a powerful and essential tool for businesses and individuals in today’s digital age. There are several reasons why choosing social media marketing can be beneficial:
Widespread reach: Social media platforms have billions of active users worldwide, providing access to a vast audience. This allows businesses to reach potential customers globally and target specific demographics, interests, and locations.
Cost-effectiveness: Compared to traditional advertising methods, social media marketing can be more affordable, making it accessible to businesses of all sizes. Many social media platforms offer advertising options with flexible budgets, allowing businesses to optimise their spending.
Engagement and interaction: Social media facilitates direct communication between businesses and their audience. Brands can engage with customers through comments, messages, and interactions, creating a personalised and interactive experience. This fosters a sense of community and brand loyalty.
Brand awareness and visibility: Social media platforms are excellent for increasing brand visibility and awareness. By regularly posting engaging content, businesses can strengthen their online presence and stay top-of-mind with their target audience.
Data and analytics: Social media platforms provide valuable insights into audience behavior, preferences, and interactions. These data-driven analytics enable businesses to make informed decisions, refine their marketing strategies, and measure the effectiveness of their campaigns.
Viral potential: Social media content has the potential to go viral, spreading rapidly across platforms and reaching a massive audience. A compelling and shareable post can significantly increase brand exposure and create a buzz around a product or service.
Influencer marketing: Social media influencers have substantial followings and can be powerful allies for promoting products or services. Partnering with influencers can help businesses tap into new audiences and boost their credibility.
Real-time feedback and customer service: Social media provides a platform for customers to voice their opinions, share feedback, and ask questions directly to the brand. Prompt and personalised responses can enhance customer satisfaction and build trust.
Competitor analysis: Monitoring competitors’ social media presence can provide valuable insights into their strategies, strengths, and weaknesses. This information helps businesses stay competitive and adapt their marketing approach accordingly.
Adaptability and creativity: Social media marketing allows for various content formats, including text, images, videos, live streams, and more. Businesses can experiment with different formats to showcase their creativity and connect with their audience in innovative ways.
Overall, social media marketing is a dynamic and indispensable tool for businesses looking to expand their reach, build brand loyalty, and engage with customers in the digital era. However, it’s essential to develop a well-thought-out strategy and maintain a consistent and authentic presence to make the most of its potential benefits.
What does a social media marketing manager do?
A social media marketing manager is responsible for planning, implementing, and overseeing the social media strategies of an individual, business or organisation. Their primary focus is to use various social media platforms to build brand awareness, engage with the target audience, drive traffic to the company’s website, and ultimately increase sales and customer loyalty.
Here are some of the key responsibilities of a social media marketing manager:
Strategy development: They create a comprehensive social media marketing plan aligned with the overall marketing objectives of the company. This includes defining target audience segments, selecting appropriate social media channels, and setting specific goals and KPIs.
Content creation and curation: Social media managers develop engaging and relevant content for the different platforms, including posts, images, videos, infographics, and other multimedia materials. They also curate content from other sources to keep the audience informed and entertained.
Social media monitoring and engagement: They monitor social media channels for mentions, comments, and messages. Responding promptly and engaging with the audience in a positive and helpful manner is essential to build brand loyalty and trust.
Community management: The social media manager fosters and grows a community of followers and advocates. They encourage conversations and interactions among followers and create a sense of belonging to the brand.
Paid advertising: They may manage social media advertising campaigns, utilising features like Facebook Ads, Instagram Ads, X (Twitter) Ads, and more, to reach a broader audience and achieve specific marketing objectives.
Analytics and reporting: Social media managers analyse performance metrics and key insights to measure the effectiveness of their social media efforts. They use data to refine strategies and make data-driven decisions.
Influencer marketing: Depending on the brand’s strategy, the social media manager may collaborate with influencers and manage influencer marketing campaigns to amplify the brand’s reach.
Trend and industry monitoring: Staying up-to-date with the latest social media trends, platform updates, and industry developments is crucial for maintaining a competitive edge.
Crisis management: When negative situations arise on social media, the social media manager must handle them appropriately, addressing concerns and managing the brand’s reputation.
Cross-functional collaboration: Social media managers often work closely with other marketing team members, creative designers, customer support, and sales teams to ensure consistency across all marketing channels.
The role of a social media marketing manager is multifaceted, requiring a combination of creativity, strategic thinking, analytical skills, and a deep understanding of the target audience and social media landscape.