In this day and age, with so much content available (on so many platforms), it is imperative that you keep your brand strong and visible.

With so many options available, it is harder than ever to reach your target market – particularly if you are not branding on platforms where they are.

You need to be aware that if you become stagnant with your local marketing or branding you are in danger of falling behind and being overtaken by an opposition business.

Technology is rapidly advancing and trends constantly change, but are you keeping up with your current market needs? 

Here are 10 signs that indicate you may need new marketing strategies or a fresh approach to your marketing efforts:

Declining or stagnant sales: 

If your sales are consistently declining or remaining flat despite your marketing efforts, it may be a sign that your current strategies are not resonating with your target audience. Firstly, you need to make sure you know and understand your target market. It is easy to get complacent (or even arrogant) about knowing your audience after many years in business, but the sales figures don’t lie and it is always important to reassess and review your marketing strategies in order to ensure you are following your target customers and their trends. If you are noticing more and more advertising from your opposition this is a sign that you need to review and combat their efforts by strengthening your brand and increasing your visibility.

Low website traffic:

If your website is not receiving a significant amount of traffic, it could indicate that your marketing efforts are not effectively driving visitors to your site.

There are a number of points that could (and should!) be reviewed and updated regularly.

• Is your website user-friendly? Does it efficiently show your brand and offerings? Is the site easy for a customer to navigate and find what they need? Are you getting what you need from the website? (Sales? Calls? Traffic?)
• Is the content relevant and optimised? Are the photos the correct size for fast load times? Are meta-tags implemented for Search Engine Optimisation (SEO) purposes? Are your keywords optimised for SEO?
• Is it easy for customers to make contact with you? This may sound like a stupid question, but you would be surprised to see how many sites make it difficult to find any contact links.
• Do you have all of your social media links on your website?
• Do you update your content regularly? Google (& other search engines) look favourably on websites who add relevant content on a regular basis. This is great for organic SEO.
  
  
  

   

High bounce rates:

If visitors are leaving your website shortly after arriving (high bounce rates), it suggests that your marketing messaging or user experience may not be engaging enough to keep them interested. IE: People are clicking on a page, but quickly going back or clicking out of it – which obviously shows that they did not find what they wanted there.

Make sure that you review your website pages regularly and ensure that the content (including text, imagery and videos) is relevant and clear. The point is to make each page engaging and offering content that the customers/audience wants to see.

You can access data from pages on your website to show which ones are getting traffic and which ones are not. If you have dead pages, you are better to remove them and/or replace them with pages that are important to your target market.

Lack of brand awareness: 

If your target audience is not familiar with your brand or products/services, it may be a sign that your current marketing efforts are not effectively reaching and engaging potential customers.

Do you have a strong logo? Do you have a strong brand character (visibly recognisable, including logo, colour schemes and themes)? Is your branding consistent wherever it is seen (from business cards, vehicles, building signage, to social media pages, print media, etc). Your brand should be consistent and fresh wherever a customer sees it. If you have poor signage on your vehicles or faded signs on your building this represents your brand and affects your customer’s perception of your business.

Strong branding is created by consistency and perseverance.

Poor customer engagement: 

If your customers are not actively engaging with your marketing campaigns, such as opening emails, clicking on links, or interacting on social media, it could indicate that your messaging is not resonating with them.

Contact points (adverts, emails, social media, etc) should be engaging, relevant and include a ‘hook’ or a reason for someone to react or respond to that contact point.

Negative customer feedback: 

If you consistently receive negative feedback from customers regarding your marketing materials, advertisements, or campaigns, it suggests that your current strategies are not effectively communicating your value proposition or meeting customer expectations. Listen to any feedback (good or bad!) and never be complacent. Marketing needs to be malleable, and you should be open to adjusting your approach to make improvements.

Unfortunately, there will always be negative feedback, but if you are getting multiple complaints there must be a reason for it.

Don’t forget to always ask your happy customers to leave you positive feedback. It is always easy for people to send a negative review when they are unhappy, but it takes an effort (by you, the business) to ask happy customers for positive ones. If you make the effort, you will soon have a multitude of positive reviews that will dwarf any negative ones.

Inability to reach new markets:

If you are struggling to penetrate new markets or expand your customer base, it may be an indication that your current marketing approach is not effective in reaching and engaging those audiences.

Markets change. Trends change. Products and needs evolve. Do you make sure that you and your company are keeping up with what your target market needs? Constantly investigate and review your target market and adapt your marketing approach accordingly.

Outdated marketing channels:

If you rely solely on traditional marketing channels but fail to leverage digital marketing platforms, it could indicate that you need to adapt and explore new channels to reach your target audience effectively.

Are there social media platforms (frequented by your target market) where you do not have a business presence? Do you keep your social media platforms up to date with frequent, relevant content? Remember, you are only as good as your last post, so plan ahead, be consistent and ensure that your posts are relevant and well-branded.

Lack of measurable results:

If you are unable to measure the success or impact of your marketing efforts, it suggests that you may need to revamp your marketing strategies to establish clear objectives and track key performance indicators (KPIs).

Review statistics regularly and take action where required.

Competitors outperforming you:

If your competitors consistently outperform you in terms of market share, customer acquisition, or brand recognition, it may be a sign that you need to reassess your marketing strategies to gain a competitive edge.

You would be surprised how many businesses complain about how much advertising their opposition are doing, when they are doing nothing to combat their efforts. If you note that your competitors are growing in market share, you should also note that they are obviously making an impact with their marketing strategies. Always seek ways to improve your target market reach by strengthening your overall branding, product offers, customer service experience and value.

These signs should prompt you to evaluate your current marketing approach and consider implementing new strategies, such as redefining your target audience, refreshing your brand messaging, exploring new marketing channels, or seeking professional help from marketing experts.

If you would like a FREE MARKETING HEALTH CHECK and an obligation-free chat about your Marketing options contact Unikorn Marketing today!

In today’s fast-paced digital landscape, having a solid digital marketing strategy is crucial for the success of any business, especially for new ones.

With the right approach, businesses can reach their target audience, drive traffic to their website, and ultimately increase their revenue. However, not all digital marketing strategies are created equal, and a one-size-fits-all approach can result in wasted resources and missed opportunities.

In order to achieve the desired results, it is essential to find a digital marketing agency that understands the unique needs of your business and can develop a tailor-made strategy.

The Risks of a Generic Digital Marketing Strategy

Many businesses make the mistake of opting for a generic digital marketing strategy, either due to a lack of understanding or a desire to cut costs. This approach may seem appealing at first, as it promises quick results with minimal effort. However, this is a false economy, as a generic strategy is unlikely to deliver the desired outcomes.

For example, a generic strategy may focus on the wrong target keywords, or neglect to consider the specific market of the business. This can result in poor engagement rates, low conversion rates, and ultimately, a lack of return on investment. Furthermore, a generic strategy is unlikely to be flexible and adaptable, which is critical in an ever-changing digital landscape.

Finding the Right Digital Marketing Agency: What to Look Out For

So, how can you ensure that you find a digital marketing agency that will deliver the results you need? There are several key factors to consider when shopping for a digital marketing agency, including:

1. Experience and Expertise

Look for a digital marketing agency with a proven track record of success, and a team of experts with a wealth of experience in your specific industry. A good digital marketing agency should have a deep understanding of the latest trends and techniques and be able to apply this knowledge to your business.

2. Tailored Approach

The right digital marketing agency will take the time to understand the unique needs of your business, and develop a tailored strategy that is designed to meet your specific goals. They should take into account your target audience, brand identity, and overall objectives, and use this information to create a customized approach that will deliver the desired results.

3. Comprehensive Services

A good digital marketing agency should offer a comprehensive range of services, including website design, social media management, branding, and other key elements of digital marketing. This will ensure that all aspects of your online presence are optimized for maximum impact, and will help you achieve your goals more effectively.

4. Results-Driven Focus

The right digital marketing agency will be focused on delivering measurable results and should be able to provide regular reports and analytics to demonstrate the impact of their work. They should be transparent and accountable and be able to demonstrate the value they are delivering to your business.

In conclusion: a successful digital marketing strategy requires careful planning and execution. A well-thought-out strategy can boost a business’s online presence, increase its customer base, and ultimately lead to greater success. On the other hand, a generic, one-size-fits-all approach can result in a waste of resources and limited results.

When shopping for a digital marketing agency, it is important to consider a number of factors. These include the agency’s experience, portfolio, and approach to developing customized solutions. It is also essential to ensure that the agency you choose is a good fit for your business and has a track record of delivering results.

At Unikorn Marketing, we specialize in delivering tailored digital marketing solutions for businesses of all sizes. From social media management to website design and branding, we have the skills and expertise to help you succeed online. So if you’re ready to take your digital marketing efforts to the next level, don’t hesitate to get in touch with us today!

FAQs

1. What is a digital marketing strategy?

A digital marketing strategy is a comprehensive plan that outlines the steps a business will take to reach its online marketing goals. This may include tactics such as search engine optimization, social media marketing, email marketing, and content marketing, among others.

2. Why is a digital marketing strategy important?

A digital marketing strategy is important because it helps a business maximize its resources and achieve its online marketing goals. Without a strategy, a business may struggle to effectively reach its target audience and compete in a crowded online marketplace.

3. How can I choose the right digital marketing agency?

When choosing a digital marketing agency, it is important to consider factors such as the agency’s experience, portfolio, and approach to developing customized solutions. You should also look for an agency that has a proven track record of delivering results and is a good fit for your business.

4. How can Unikorn Marketing help with my digital marketing efforts?

At Unikorn Marketing, we specialize in delivering tailored digital marketing solutions for businesses of all sizes. From social media management to website design and branding, we have the skills and expertise to help you succeed online. Contact us today to learn more about how we can help you reach your digital marketing goals!